Nelsons
Transforming the Digital Experience
Nelsons are one of the UK’s leading manufacturers of natural healthcare products, having built up an impressive portfolio including world-famous RESCUE Remedy.
The brief
With a growing portfolio of products being bought direct online Nelsons asked 7DOTS to develop a new digital strategy and transform their end-to-end digital experience, maximising the business opportunity.
The outcome
We developed a completely new approach that raised Nelsons above the category norms. We developed hubs of brand content arranged around user’s needs, with a completely new user experience and look and feel.
This was implemented as a new technology solution that would be more efficient to manage long-term (building 5 new websites on 10 domains across 29 regions), and ensured we maintained all the SEO value of the existing sites as we migrated to them.
Improved design and conversion rate optimisation combined with a better quality of user has improved the number of users converting across Nelsons domains.
Multi-team effort, a focus on search data, content marketing, SERP feature targeting and smart application of technology resulted in the Nelsons portfolio making huge visibility improvements.
44m
Impressions (+407% YOY)
202k
Clicks to retailer (+113% YOY)
82k
Sessions (+94% YOY)
